Quality Meat Scotland

The Scotch Red Meat Champions

Find out more about what we do

QMS is the public body responsible for helping the Scottish red meat sector improve its efficiency, sustainability, integrity and profitability and maximise its contribution to Scotland's economy.

Our internationally recognised and approved assurance schemes cover over 90% of livestock farmed for red meat in Scotland. With centuries of tradition behind them, Scottish red meat farmers pride themselves on meeting the very highest standards demanded by modern consumers.

Strategy

Our Brands

Our People

Our strategic pillars

Our mission is to lead the development of Scotland’s red meat sector by driving demand from consumers who recognise our brands as a mark of integrity. We will foster profitable and innovative supply chains which support jobs and communities across the country; all delivered by a creative, ambitious and trusted organisation that harnesses the talent of it’s people and supports individuals throughout the industry.

Provenance

To deliver and promote authentic, trusted brands, underpinned by quality assurance, which give Scottish red meat a competitive advantage.

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Productivity & Profitability

Drive the development of key markets and foster a culture of innovation which provides practical tools and insight to drive profitability across the supply chain.

Planet & Place

To build Scotland a global reputation for sustainable red meat production, which enhances the environment and place from which it comes.

People

A QMS that is people-driven, supporting all those working across the red meat supply chain and building talent within the organisation to be ambitious and creative.

Our people and passion for the red meat sector

Our executive team combines many years of experience with an unrivalled passion for promoting the Scottish red meat industry right across the UK and beyond.

Meet the QMS Team

Our Board

Our experienced board sets the direction for our leadership team, and how best we can influence the future of the red meat sector in Scotland.

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Our Brands

We market the UK GI labelled Scotch Beef and Scotch Lamb brands and promote Scottish pork products under the Specially Selected Pork Banner.

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Quality Assurance

Our quality assurance schemes underpin the integrity of our brands and reassure consumers of provenance and the highest standards of production.

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Market Intelligence

We work with producers and the supply chain to increase productivity and profitability throughout the red meat value chain.

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This is the Scotch Difference

By ensuring the key message of ‘Born & Reared in Scotland’ now sits at the heart of all QMS brands, we’re turning up the volume on the importance of buying local and acknowledging that animal welfare increasingly drives purchasing decisions. That is the Scotch Difference.